Abstract
This study investigates undergraduate students' perceptions of the content, difficulty, and value of the Communication major. Students in majors other than Communication from two universities indicated that the content of the Communication major was valuable and, in some cases, involved difficult tasks. However, the major was perceived as easier than any other compared discipline. The students surveyed demonstrated low to moderate belief in most popular “myths” regarding Communication as an academic field. A number of potential strategies to increase awareness of the value of a degree in communication are provided, which can be adapted for use with existing departmental marketing strategies.
Recommended Citation
Egbert, N., Daggs, J. L., & Reed, P. R. (2015). Students’ perceptions and misperceptions of the communication major: opportunities and challenges of reputation. Journal of the Association for Communication Administration, 34(1), 12-22.
Included in
Higher Education Administration Commons, Other Communication Commons, Rural Sociology Commons
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