Communication administration today is at a crossroads, contending with an unprecedented set of pressures and challenges. This essay explores how the emerging field of coaching might speak to this time. Drawing from the practices and standards of the International Coaching Federation (ICF), the coaching literature, and communication ethics scholarship, this essay frames a uniquely communicative approach to coaching practice. After describing communicative coaching in terms of the goods that it protects and promotes (Arnett, Fritz, & Bell, 2009), it discusses how communicative coaching can sustain the goods of productivity, place, persons, and professionalism (Fritz, 2013) within the context of the academic home (Arnett, 1992) and reflects on how coaching can contribute to communication administration as a collective endeavor of acknowledgement, accompaniment, and humanity.
Maier, C. T. (2019). “Let me walk with you”: Communicative coaching and communication administration at the crossroads. Journal of the Association for Communication Administration, 38(2), 69-87.