Abstract
Based on several national mandates, this essay examines the support for and importance of active advocacy among our discipline members in framing the conversation about oral communication proficiency, leading instructional design, and assessing student learning on our campuses. Recommended action involves the development and implementation of a coordinated strategy for engaging both institutional accreditors and those charged with the development and modification of individual campus general education requirements regarding the importance of communication scholars and instructors as principal designers of learning goals, subsequent learning activities, and the corresponding assessment of oral communication instruction on college campuses.
Author ORCID Identifier
Craig Newburger: 0009-0006-3713-0310
Sherwyn P. Morreale: 0000-0003-4054-9543
Recommended Citation
Newburger, C., Donat, P. L., & Morreale, S. P. (2024). Lobbying as a means for expanding the communication instructional base in higher education III. Journal of the Association for Communication Administration, 41, 1-16
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