Theses/Dissertations from 2026
Standing Apart and Seeing the Senses: Two Essays on Consumer Perception, FNU Aarushi
Sensory and Emotional Impacts on Modern Consumer Experiences, Winter E. Bland
Three Essays On Consumers And Sustainability, Yu-Shan Huang
The Governance Gap in Corporate AI: Essays on Strategic Signaling and Risk Disclosure, Ali Salehi Kian
Two Essays On Marketing-Mix Optimization For Long-Run Profitability, Fariba Sanaei
Theses/Dissertations from 2024
Self-Transformation and Spirituality in Marketing, Mrudul Nilangekar
Theses/Dissertations from 2011
Marketing Innovation And Firm Performance Research Model, Research Hypotheses, And Managerial Implications, Robert P. Cascio
Good Guys Don't Always Finish Last: The Moderating Role of Brand Extension Fit on Product Evaluations Based on Corporate Ability (CA) and Corporate Social Responsibility (CSR) Associations, Zachary Scott Johnson
Essays On Consumer Charity, Joseph Thomas Paniculangara
Theses/Dissertations from 2010
Two Essays On Product Design And Consumer Evaluations, Sangwon Lee
Theses/Dissertations from 2009
Two Essays On Satisfaction, Vishal Bindroo
Marketing Partnerships: Impact of Monitoring Schemes and Cooperative Advertising Agreements, Pavan Chennamaneni
Two Essays On Screening Strategies, Rajani Ganesh Pillai
Critical Reviews and Market Performance, Elena Pomirleanu
Impact of Returns Policies and Group-Buying On Channel Coordination, Thanh Tran
Theses/Dissertations from 2007
Extracting Quantitative Informationfrom Nonnumeric Marketing Data: An Augmentedlatent Semantic Analysis Approach, Inigo Arroniz
Theses/Dissertations from 2005
Market Foresight Capability: Determinants And New Product Outcomes, Michael McCardle