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Marketing Graduate Theses and Dissertations

Theses/Dissertations from 2024 2024

Self-Transformation and Spirituality in Marketing, Mrudul Nilangekar

Theses/Dissertations from 2011 2011

Marketing Innovation And Firm Performance Research Model, Research Hypotheses, And Managerial Implications, Robert P. Cascio

Good Guys Don't Always Finish Last: The Moderating Role of Brand Extension Fit on Product Evaluations Based on Corporate Ability (CA) and Corporate Social Responsibility (CSR) Associations, Zachary Scott Johnson

Essays On Consumer Charity, Joseph Thomas Paniculangara

Theses/Dissertations from 2010 2010

Two Essays On Product Design And Consumer Evaluations, Sangwon Lee

Theses/Dissertations from 2009 2009

Two Essays On Satisfaction, Vishal Bindroo

Marketing Partnerships: Impact of Monitoring Schemes and Cooperative Advertising Agreements, Pavan Chennamaneni

Two Essays On Screening Strategies, Rajani Ganesh Pillai

Market-based Asset Management And Shareholder Value: Investigating The Roles Of Human Capital And Factor Markets In Maximizing Returns On Customer Relationships, Chad Milewicz

Critical Reviews and Market Performance, Elena Pomirleanu

Impact of Returns Policies and Group-Buying On Channel Coordination, Thanh Tran

Theses/Dissertations from 2007 2007

Extracting Quantitative Informationfrom Nonnumeric Marketing Data: An Augmentedlatent Semantic Analysis Approach, Inigo Arroniz

Accomplishment Of Dual Focus In Exploration And Exploitation: The Influential Role Of The Customer Relationship Management (crm, Janet Tinoco

Theses/Dissertations from 2005 2005

Market Foresight Capability: Determinants And New Product Outcomes, Michael McCardle

A Consumer-based Assessment Of Alliance Performance: An Examination Of Consumer Value, Satisfaction And Post-purchase Behavior, Nacef Mouri