It's all in the rhetoric: using affective design to change users' perceptions of online help
Consumer satisfaction; Online data processing; Rhetoric; Technical writing; User interfaces (Computer systems)
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Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Stultz, Robert C., "It's all in the rhetoric: using affective design to change users' perceptions of online help" (2003). Retrospective Theses and Dissertations. 1038.