Title
Institutionalizing Entrepreneurship In A Large Company: A Case Study At At&Amp;T
Abstract
This article approaches corporate entrepreneurship as a logical response to the increasingly turbulent environment confronting industrial firms. A framework is developed to classify the obstacles which render entrepreneurship problematic in most industrial firms. A case study of successful mainstream entrepreneurship is summarized. © 1990.
Publication Date
1-1-1990
Publication Title
Industrial Marketing Management
Volume
19
Issue
2
Number of Pages
131-139
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1016/0019-8501(90)90037-V
Copyright Status
Unknown
Socpus ID
38249016465 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/38249016465
STARS Citation
Morris, Michael H. and Trotter, J. Don, "Institutionalizing Entrepreneurship In A Large Company: A Case Study At At&Amp;T" (1990). Scopus Export 1990s. 1569.
https://stars.library.ucf.edu/scopus1990/1569