Title

Customer Benefits And Company Consequences Of Customer-Salesperson Relationships In Retailing

Abstract

Building customer relationships is a top priority in many firms. This study examines the benefits customers receive from relationships with clothing/accessories salespeople. We found that relationship benefits are positively associated with satisfaction, loyalty, word of mouth and purchases. Implications and directions for future research are given based on these findings.

Publication Date

1-1-1999

Publication Title

Journal of Retailing

Volume

75

Issue

1

Number of Pages

11-32

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/S0022-4359(99)80002-5

Socpus ID

0033092548 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0033092548

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