Title

A Relationship Customer Typology

Abstract

Focusing on retail clothing salesperson-customer relationships, we develop a relationship customer typology based on specific consumer characteristics related to the maintenance of these relationships. We then profile the different relationship customer types in terms of demographics and also important retail consequences-satisfaction, loyalty, purchases, word of mouth, and relationship benefits valued. Implications and recommendations for retailers are discussed. © 1999 New York University.

Publication Date

1-1-1999

Publication Title

Journal of Retailing

Volume

75

Issue

4

Number of Pages

509-523

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/S0022-4359(99)00016-0

Socpus ID

0001087625 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0001087625

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