Evaluative Event Frameworks: A Learning Destination Perspective

Keywords

destination management; destination marketing; event planning; learning destination; tourism

Abstract

This paper introduces the concept of the “learning destination” as a solution to historical challenges of event evaluation. The paper evaluates its relevance and role in the development of an inclusive and strategic approach to event planning and identifies the process (and context) of the development of a strategic evaluative event framework. Using a case study methodology, evidence is provided from a major visitor-dependent destination to support the development of a strategic framework for the assessment of major events with recommendations advanced for its application and generalizability across other destinations.

Publication Date

5-1-2017

Publication Title

International Journal of Tourism Research

Volume

19

Issue

3

Number of Pages

339-348

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1002/jtr.2116

Socpus ID

85015145758 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85015145758

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