Concurrent Session #5: Adapting the Technology Acceptance Model Scale for Generative AI: Assessing Perceptions Among University Faculty and Students
Location
Cape Florida B
Start Date
25-9-2023 9:00 AM
End Date
25-9-2023 9:30 AM
Description
This presentation proposes an adaptation of the Technology Acceptance Model (TAM) scale (Davis, 1989), designed to evaluate the acceptance of generative AI in higher education. The proposed scale is designed to facilitate an initial understanding of the acceptance of generative AI in higher education, namely by capturing faculty and students’ perceptions on usefulness, ease of use, and their behavioral intentions towards generative AI. In addition to actively seeking feedback on the development of this survey, we are aiming to stimulate a dialogue about why students and faculty may or may not accept the use of generative AI in higher education.
Recommended Citation
Barcomb, Michael and Raissadat, Haleh, "Concurrent Session #5: Adapting the Technology Acceptance Model Scale for Generative AI: Assessing Perceptions Among University Faculty and Students" (2023). Teaching and Learning with AI Conference Presentations. 10.
https://stars.library.ucf.edu/teachwithai/2023/monday/10
Concurrent Session #5: Adapting the Technology Acceptance Model Scale for Generative AI: Assessing Perceptions Among University Faculty and Students
Cape Florida B
This presentation proposes an adaptation of the Technology Acceptance Model (TAM) scale (Davis, 1989), designed to evaluate the acceptance of generative AI in higher education. The proposed scale is designed to facilitate an initial understanding of the acceptance of generative AI in higher education, namely by capturing faculty and students’ perceptions on usefulness, ease of use, and their behavioral intentions towards generative AI. In addition to actively seeking feedback on the development of this survey, we are aiming to stimulate a dialogue about why students and faculty may or may not accept the use of generative AI in higher education.