Peer Regulation in a Peer-to-Peer Business Model

Keywords

Airbnb; impression management; peer regulation; peer-to-peer business; polycentric coregulation; sharing economy

Abstract

Peer-to-peer (P2P) businesses in the hospitality and tourism industry pose a regulatory challenge that has disrupted traditional regulatory schemes. This article proposes peer regulation as a form of regulation that complements and supplements command-and-control regulation and platform self-regulation in a P2P business model. Using the polycentric coregulation framework and impression management theory as a theoretical basis, this study systematically explores peer regulation at intrapeer (i.e., self-monitoring and prosocial behaviors), interpeer (i.e., trust-enforcing mechanism and belongingness-enhancing mechanism), and platform (i.e., peer-centric platform self-regulation and de-individualization) levels. The article also discusses critical peer regulation issues such as P2P evaluation and reputation systems in a multifarious regulatory environment, P2P employment, and leveraging platform self-regulation and jurisdictional regulation. This article offers a theoretical account of multilevel peer regulation as a form of P2P regulation and provides future research directions on the topic.

Publication Date

6-2023

Original Citation

Miao, L., Lin, M., Wei, W., & Moon, H. (2023). Peer Regulation in a Peer-to-Peer Business Model. Journal of Hospitality & Tourism Research, 47(5), 908–926. https://doi.org/10.1177/10963480211031421

Document Type

Paper

Language

English

Source Title

Journal of Hospitality and Tourism Research

Volume

47

Issue

5

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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