PM Keynote 3: Xiang (Robert) Li

Disney Dining Room

Dr. Xiang (Robert) Li is a professor and Washburn Senior Research Fellow of the School of Sport, Tourism and Hospitality Management, Temple University. He is also the Director of Temple’s U.S.-Asia Center for Tourism and Hospitality Research. Between 2006 and 2015, he taught at the School of Hotel, Restaurant, and Tourism Management at the University of South Carolina. Prof. Li’s research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia. He has authored over 150 scientific publications, including thirty two (32) published in or accepted by top-tier tourism, business, leisure, and hospitality journals such as Journal of Travel Research, Annals of Tourism Research, Tourism Management, Journal of Business Research, Journal of Leisure Research, Leisure Sciences, and Journal of Hospitality and Tourism Research.