Abstract

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable endeavor.

Thesis Completion

2016

Semester

Fall

Thesis Chair

Bukstein, Scott J.

Degree

Bachelor Science in Business Administration (B.S.B.A.)

College

College of Business Administration

Department

Management

Degree Program

Human Resource Management

Location

Orlando (Main) Campus

Language

English

Access Status

Open Access