Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable endeavor.
Bukstein, Scott J.
Bachelor Science in Business Administration (B.S.B.A.)
College of Business Administration
Human Resource Management
Orlando (Main) Campus
McArdle, Danielle H., "Women's Professional Sports: A Case Study on Practices that Could Increase Their Profitability" (2016). Honors in the Major Theses. 151.
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