Abstract

Analyzing the relationship between the visual imagery used in music videos, and the sexual cognition of viewers. Sexual cognition is the awareness of one's own sexual behavior, and its implications. The visual content of music videos was analyzed focusing only on the imagery used. The Heterosexual Script (Jhally, 2007) in particular is observed in most music videos, highlighting the sexual objectification of women and the dominant role of males. The direction of causality between the visual imagery and sexual cognitions can only be speculated using a number of theories, namely cognitive dissonance (Festinger, 1957), cultivation theory (Gerbner et al., 1994), Objectification theory (Fredrickson & Roberts, 1997), Social Learning theory (Bandura, 2001; 2002), and that of semantic constructs. Significant results would suggest that music videos have the potential to alter an individual's sexual cognitions, which may lead to riskier sexual behavior and negative views of women sexually.

Thesis Completion

2016

Semester

Spring

Thesis Chair/Advisor

Wright, Chrysalis

Degree

Bachelor of Science (B.S.)

College

College of Sciences

Department

Psychology

Location

Orlando (Main) Campus

Language

English

Access Status

Open Access

Length of Campus-only Access

5 years

Release Date

May 2021

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