Abstract
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable endeavor.
Thesis Completion
2016
Semester
Fall
Thesis Chair/Advisor
Bukstein, Scott J.
Degree
Bachelor Science in Business Administration (B.S.B.A.)
College
College of Business Administration
Department
Management
Degree Program
Human Resource Management
Location
Orlando (Main) Campus
Language
English
Access Status
Open Access
Release Date
December 2016
Recommended Citation
McArdle, Danielle H., "Women's Professional Sports: A Case Study on Practices that Could Increase Their Profitability" (2016). Honors Undergraduate Theses. 151.
https://stars.library.ucf.edu/honorstheses/151
Included in
Advertising and Promotion Management Commons, Broadcast and Video Studies Commons, Business Administration, Management, and Operations Commons, Communication Technology and New Media Commons, Entrepreneurial and Small Business Operations Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Inequality and Stratification Commons, Marketing Commons, Other Business Commons, Recreation Business Commons, Sales and Merchandising Commons, Social Media Commons, Sociology of Culture Commons, Sports Management Commons, Sports Studies Commons, Strategic Management Policy Commons, Technology and Innovation Commons, Women's Studies Commons