ORCID

0009-0007-1448-9838

Keywords

restaurant innovation, innovation disclosure, crowdfunding success, firm performance, text analytics

Subject Categories

Business Administration, Management, and Operations | Hospitality Administration and Management | Technology and Innovation

Abstract

Innovation is central to restaurant competitiveness, yet limited understanding remains of how innovation is communicated to external stakeholders and how such communication is evaluated across organizational contexts. This dissertation examines innovation disclosure in the U.S. restaurant industry by integrating Hjalager’s five-dimensional innovation typology, signaling theory, and organizational life-cycle theory.

Using a three-study design, Study 1 develops and validates a hospitality-specific computational innovation dictionary that captures multidimensional innovation disclosure. Building on this measurement, Study 2 analyzes restaurant crowdfunding campaign descriptions to examine whether innovation disclosure is associated with campaign success and excess funding. Using a Heckman two-step selection model, the findings show that managerial innovation disclosure positively predicts campaign success, whereas product/service innovation disclosure is negatively associated with excess funding among successful campaigns. Process, marketing, and institutional innovation disclosures are not significantly associated with either crowdfunding outcome. Study 3 extends the analysis to publicly traded U.S. restaurant firms by examining quarterly earnings-call transcripts and assessing the relationship between innovation disclosure and firm performance, measured by Tobin’s Q and return on assets. Using firm fixed-effects panel models, the findings show selective associations: product/service innovation disclosure is positively associated with return on assets, while managerial innovation disclosure is positively associated with Tobin’s Q. Process, marketing, and institutional innovation disclosures are not significantly associated with either performance outcome.

Overall, the findings suggest that innovation disclosure does not carry uniform value across stakeholders, performance outcomes, and organizational contexts. This dissertation contributes to hospitality innovation research by developing and validating a text-based innovation dictionary, advancing a multidimensional signaling perspective on innovation disclosure, and demonstrating that the value of innovation-related communication differs across crowdfunding and publicly traded restaurant contexts.

Completion Date

2026

Semester

Summer

Committee Chair

Hua, Nan; Song, Hyoung Ju

Degree

Doctor of Philosophy (Ph.D.)

College

Rosen College of Hospitality Management

Department

Hospitality Services

Format

PDF

Document Type

Dissertation

Language

English

Release Date

8-15-2028

Available for download on Tuesday, August 15, 2028

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