High Impact Practices Student Showcase Spring 2026

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Course Code

ENC

Course Number

1102

Faculty/Instructor

Professor Pamela Baker

Faculty/Instructor Email

Pamela.Baker@ucf.edu

About the Author

My name is Allison Wallner, and at the time of writing this I am a freshman at the University of Central Florida. I am taking ENC 1102 with Professor Pamela Baker, she has been an amazing help throughout this process and someone I could not have done it without. I am majoring in Immersive Experience Design with a minor in Theme Park and Attractions Management. I enjoy playing the alto saxophone, reading classic literature, and watercolor painting. 

Abstract, Summary, or Creative Statement

We are surrounded by language and design daily. With the age of technology and social media, we are interacting with it more than ever before. Social platforms such as Spotify, the interest of my research, rely on carefully crafted language and design on their platform in order to shape user behavior. Their goal being to keep user engagement. Throughout my study I explored three main sections: Easter eggs, the AI DJ, and comparing the algorithm of certain shuffle features in order to better understand how such apps bring attention to their features and maintain attention from their users. My results find that such crafted careful design heavily influences the user experience. The roles of targeted language, stereotyped speech, gamification, and customization all play a large roll in engagement. These different roles can also be presented in a variety of ways, especially in an audio-based app such as Spotify. My research is beneficial and plays a part in the larger conversation about the ways in which user experience impacts us on a daily basis.

Keywords

Spotify; Gamification; Language; Customization; User Engagement; User Experience; Stereotyped Speech; Algorithms

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