Abstract
This study investigates the effects of task demonstrability and replacing a human advisor with a machine advisor. Outcome measures include advice-utilization (trust), the perception of advisors, and decision-maker emotions. Participants were randomly assigned to make a series of forecasts dealing with either humanitarian planning (low demonstrability) or management (high demonstrability). Participants received advice from either a machine advisor only, a human advisor only, or their advisor was replaced with the other type of advisor (human/machine) midway through the experiment. Decision-makers rated human advisors as more expert, more useful, and more similar. Perception effects were strongest when a human advisor was replaced by a machine. Decision-makers also experienced more negative emotions, lower reciprocity, and faulted their advisor more for mistakes when a human was replaced by a machine.
DOI
10.30658/hmc.2.11
Recommended Citation
Prahl, A., & Van Swol, L. M. (2021). Out with the humans, in with the machines?: Investigating the behavioral and psychological effects of replacing human advisors with a machine. Human-Machine Communication, 2, 209-234. https://doi.org/10.30658/hmc.2.11
Included in
Communication Technology and New Media Commons, Human Factors Psychology Commons, Interpersonal and Small Group Communication Commons, Other Communication Commons, Science and Technology Studies Commons
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.
Submit Article
This journal supports Open Science Badges
