This study investigates the effects of task demonstrability and replacing a human advisor with a machine advisor. Outcome measures include advice-utilization (trust), the perception of advisors, and decision-maker emotions. Participants were randomly assigned to make a series of forecasts dealing with either humanitarian planning (low demonstrability) or management (high demonstrability). Participants received advice from either a machine advisor only, a human advisor only, or their advisor was replaced with the other type of advisor (human/machine) midway through the experiment. Decision-makers rated human advisors as more expert, more useful, and more similar. Perception effects were strongest when a human advisor was replaced by a machine. Decision-makers also experienced more negative emotions, lower reciprocity, and faulted their advisor more for mistakes when a human was replaced by a machine.
Prahl, A., & Van Swol, L. M. (2021). Out with the humans, in with the machines?: Investigating the behavioral and psychological effects of replacing human advisors with a machine. Human-Machine Communication, 2, 209-234. https://doi.org/10.30658/hmc.2.11
Communication Technology and New Media Commons, Human Factors Psychology Commons, Interpersonal and Small Group Communication Commons, Other Communication Commons, Science and Technology Studies Commons