Abstract
Recently emerging synthetic acoustically gender-ambiguous voices could contribute to dissolving the still prevailing genderism. Yet, are we indeed perceiving these voices as “unassignable”? Or are we trying to assimilate them into existing genders? To investigate the perceived ambiguity, we conducted an explorative 3 (male, female, ambiguous voice) × 3 (male, female, ambiguous topic) experiment. We found that, although participants perceived the gender-ambiguous voice as ambiguous, they used a profoundly wide range of the scale, indicating tendencies toward a gender. We uncovered a mild dissolve of gender roles. Neither the listener’s gender nor the personal gender stereotypes impacted the perception. However, the perceived topic gender indicated the perceived voice gender, and younger people tended to perceive a more male-like gender.
DOI
10.30658/hmc.5.2
Recommended Citation
Mooshammer, S., & Etzrodt, K. (2022). Gender ambiguity in voice-based assistants: Gender perception and influences of context. Human-Machine Communication, 5, 49-74. https://doi.org/10.30658/hmc.5.2
Included in
Cognition and Perception Commons, Communication Technology and New Media Commons, Gender and Sexuality Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Personality and Social Contexts Commons, Science and Technology Studies Commons, Social Psychology Commons, Social Psychology and Interaction Commons, Speech and Rhetorical Studies Commons