Abstract
Despite rapid advancements in robotics, most people still only come into contact with robots via mass media. Consequently, robot-related attitudes are often discussed as the result of habituation and cultivation processes, as they unfold during repeated media exposure. In this paper, we introduce parasocial contact theory to this line of research— arguing that it better acknowledges interpersonal and intergroup dynamics found in modern human–robot interactions. Moreover, conceptualizing mediated robot encounters as parasocial contact integrates both qualitative and quantitative aspects into one comprehensive approach. A multi-method experiment offers empirical support for our arguments: Although many elements of participants’ beliefs and attitudes persisted through media exposures, valenced parasocial contact resulted in small but meaningful changes to mental models and desired social distance for humanoid robots.
DOI
10.30658/hmc.6.9
Recommended Citation
Stein, J., & Banks, J. (2023). Valenced media effects on robot-related attitudes and mental models: A parasocial contact approach. Human-Machine Communication, 6, 155-182. https://doi.org/10.30658/hmc.6.9
Included in
Communication Technology and New Media Commons, Other Social and Behavioral Sciences Commons, Robotics Commons, Science and Technology Studies Commons
Open Science Badges
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.
Submit Article
This journal supports Open Science Badges
