Analyzing the relationship between the visual imagery used in music videos, and the sexual cognition of viewers. Sexual cognition is the awareness of one's own sexual behavior, and its implications. The visual content of music videos was analyzed focusing only on the imagery used. The Heterosexual Script (Jhally, 2007) in particular is observed in most music videos, highlighting the sexual objectification of women and the dominant role of males. The direction of causality between the visual imagery and sexual cognitions can only be speculated using a number of theories, namely cognitive dissonance (Festinger, 1957), cultivation theory (Gerbner et al., 1994), Objectification theory (Fredrickson & Roberts, 1997), Social Learning theory (Bandura, 2001; 2002), and that of semantic constructs. Significant results would suggest that music videos have the potential to alter an individual's sexual cognitions, which may lead to riskier sexual behavior and negative views of women sexually.
Bachelor of Science (B.S.)
College of Sciences
Orlando (Main) Campus
Length of Campus-only Access
McDonnell, Jennifer L., "Correlations between sexual imagery and sexual cognitions" (2016). Honors Undergraduate Theses. 5.