This article discusses methods and associated readings for teaching media literacy. The prescribed methods allow the media and their decision-makers to implicate themselves using examples of their own products and their own words. Media kits, video news releases and advertisements are used to illuminate and criticize media structures, products and economic imperatives. Media literacy may be defined as the learned ability to understand the rules, conventions and persuasive elements of mass mediated products. Media literacy involves inviting individuals to see media products as part of the process of building realities and of constructing cultures.
Gotcher, J. M., & Duffy, M. (1997). In their own words: Using media artifacts to teach media literacy. Journal of the Association for Communication Administration, 26(2), 125–132.