Abstract
This article defends the importance of studying communication. Academic disciplines in higher education are routinely called upon to explain and justify their role in the educational enterprise. Some academic fields such as history and philosophy are more central in the pursuits of liberal arts, while others such as business administration and engineering are more related to career development. The discipline of communication is fairly unique as it crosses these boundaries. As a result, a need exists to provide a rationale for the study of communication. The National Communication Association, in response to requests from communication departments and administrators for evidence supporting the centrality of their discipline, has collected and annotated nearly 100 articles, commentaries, and publications which call attention to the importance of the study of communication in contemporary society. Four of five major themes in the bibliography provide support for the importance of communication education to: the development of the whole person; the improvement of the educational enterprise; being a responsible citizen of the world, both socially and culturally; and, succeeding in one's career and in the business enterprise. A fifth theme highlights the need for communication education to be provided by those who are specialists in its study.
Recommended Citation
Morreale, S. P., Osborn, M. M., & Pearson, J. C. (2000). Why communication is important: A rationale for the centrality of the study of communication. Journal of the Association for Communication Administration, 29(1), 1–25.
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