This article discusses the issue of college students' communications skill and knowledge. The end of the 20th century provides educators and administrators with an opportunity to reflect on how well they have accomplished their goals. The communication discipline, since its beginning, has been concerned with skill achievement and knowledge generation. But not until the latter part of the century have scholars and national associations attempted to identify and agree upon what it is that students should know and be able to do. These efforts reflect maturity of the discipline and generation of a body of knowledge that allows such conclusions with increased certainty. We have recently written about the nature and importance of communication skills training and knowledge development at the college level, arguing that instruction should be required for all college students. College students need to develop skills, accumulate knowledge, and increase motivation to communicate in effective and appropriate ways. Basic skills are best taught by communication faculty, whereas advanced skills might be taught jointly with faculty from the major discipline. College and community college graduates need to be able to communicate effectively.
Rubin, R. B., & Morreale, S. P. (2000). What college students should know and be able to do. Journal of the Association for Communication Administration, 29(1), 53–65.