This article discusses the significance of instructional technology to communication departments and presents actions which can take to overcome faculty resistance to instructional technology. One of the major values of instructional technology is that rather than minimizing the role of the human instructor, that instructor actually uncovers a means for greater learning impact upon individuals in the class. The massive utilization of communication technology in distance learning efforts across the nation clearly demonstrates the effective utilization of instructional strategies in one context from which we can make appropriate adjustments to another context, the on-site classroom.
Powers, W. G., Anderson, S., & Love, D. (2000). Overcoming resistance to instructional technology. Journal of the Association for Communication Administration, 29(3), 286–292.