This article emphasizes the significance of computer-mediated communication technologies to communication studies based on a video document made by the communication department of North Carolina State University. The goals for the production of a video included promoting the Communication Department within and outside the university, educating viewers' as to the study of communication and its role in an information society, and advocating implicitly for the benefits of umbrella departments. The development of visual metaphors came as an unexpected by-product of grappling with those three challenges. Making the video highlighted the tension that exists between technological demand and communication imperatives.
Stein, S. R. (2000). Multimedia as persuasive agent: Using visual metaphors to establish the rhetorical agenda in a communication department video. Journal of the Association for Communication Administration, 29(3), 293–303.