Abstract
This article investigates student motivations for reading a college student paper, including evaluations of performance and content preferences. The declining interest in newspaper readership, particularly among college-age readers has attracted concern among scholars in recent years. In a democracy founded on freedom of the press, fewer than 40% of adults today under the age of 30 subscribe to a paper. This suggests that time spent with newspapers continues to decline even as new media use accounts for the bulk of audience leisure.
Recommended Citation
Lin, C. (2000). Information utility, Reader interest, publication rating and student newspaper readership. Journal of the Association for Communication Administration, 29(3), 304–318.
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