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Abstract

This article examines the traditional criteria for evaluating faculty research. Building on a summary of faculty evaluation studies provided a useful list of traditional criteria prominent in the evaluation of faculty research: quantitative measures, qualitative measures, peer judgments and eminence measures. Listed among the quantitative measures are the number of publications in refereed professional journals and the number of books or book chapters. The traditional qualitative measures when applied to the evaluation of the scholarship of discovery, pose still other questions and problems for the communication discipline. The peer-review standard should be relatively straightforward to apply to the evaluation of the scholarship of discovery.

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