This study examined student traits and major characteristics that might lead students to choose communication as a major by collecting survey responses from 476 undergraduate students. Attitudes about the major and potential jobs, expected norms from parents, and areas of perceived behavioral control based on student anxieties were analyzed as predictors of choosing the communication major. Short term benefits of taking communication classes as well as the long-term benefits predicted students’ intention of graduating with a communication major. The perception that the major required little math was associated with choosing the major for those higher in math anxiety.
Carpenter, C. J., & McEwan, B. (2013). Who are we educating? Why undergraduate students choose to major in communication. Journal of the Association for Communication Administration, 32(1), 2-13.