Creative Synergy – AI’s Role in Generating Marketing Content Through Text and Image Generation
Location
Seminole B
Start Date
22-7-2024 4:00 PM
End Date
22-7-2024 4:30 PM
Description
This session is designed to provide attendees with an example of the practical implementation of two AI tools into a classroom setting focused on social media marketing content development for local small businesses. An interdisciplinary approach was used to balance AI-driven copywriting of ChatGPT with image design through Canva’s AI text-to-image tool to provide students faculty expertise in each area for optimal marketing message creation. This successful integration into the curriculum demonstrates the importance of using AI to build course content across disciplines to provide students the most up-to-date knowledge in multiple fields to ensure career readiness.
Recommended Citation
Rains, Cherie and Applegate, Kristen, "Creative Synergy – AI’s Role in Generating Marketing Content Through Text and Image Generation" (2024). Teaching and Learning with AI Conference Presentations. 47.
https://stars.library.ucf.edu/teachwithai/2024/monday/47
Creative Synergy – AI’s Role in Generating Marketing Content Through Text and Image Generation
Seminole B
This session is designed to provide attendees with an example of the practical implementation of two AI tools into a classroom setting focused on social media marketing content development for local small businesses. An interdisciplinary approach was used to balance AI-driven copywriting of ChatGPT with image design through Canva’s AI text-to-image tool to provide students faculty expertise in each area for optimal marketing message creation. This successful integration into the curriculum demonstrates the importance of using AI to build course content across disciplines to provide students the most up-to-date knowledge in multiple fields to ensure career readiness.