Creative Synergy – AI’s Role in Generating Marketing Content Through Text and Image Generation

Alternative Title

Creative Synergy – Artificial Intelligence (AI)’s Role in Generating Marketing Content Through Text and Image Generation

Contributor

University of Central Florida. Faculty Center for Teaching and Learning; University of Central Florida. Division of Digital Learning; Teaching and Learning with AI Conference (2024 : Orlando, Fla.)

Location

Seminole B

Start Date

22-7-2024 4:00 PM

End Date

22-7-2024 4:30 PM

Publisher

University of Central Florida Libraries

Keywords:

AI tools; Social media marketing; Content development; Interdisciplinary approach; Curriculum integration

Subjects

Artificial intelligence--Study and teaching; Artificial intelligence--Marketing applications; Artificial intelligence--Educational applications; Creative writing--Marketing; Marketing--Computer-assisted instruction

Description

This session is designed to provide attendees with an example of the practical implementation of two AI tools into a classroom setting focused on social media marketing content development for local small businesses. An interdisciplinary approach was used to balance AI-driven copywriting of ChatGPT with image design through Canva’s AI text-to-image tool to provide students faculty expertise in each area for optimal marketing message creation. This successful integration into the curriculum demonstrates the importance of using AI to build course content across disciplines to provide students the most up-to-date knowledge in multiple fields to ensure career readiness.

Language

eng

Type

Presentation

Rights Statement

All Rights Reserved

Audience

Faculty, Students, Educators

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Jul 22nd, 4:00 PM Jul 22nd, 4:30 PM

Creative Synergy – AI’s Role in Generating Marketing Content Through Text and Image Generation

Seminole B

This session is designed to provide attendees with an example of the practical implementation of two AI tools into a classroom setting focused on social media marketing content development for local small businesses. An interdisciplinary approach was used to balance AI-driven copywriting of ChatGPT with image design through Canva’s AI text-to-image tool to provide students faculty expertise in each area for optimal marketing message creation. This successful integration into the curriculum demonstrates the importance of using AI to build course content across disciplines to provide students the most up-to-date knowledge in multiple fields to ensure career readiness.