Contributor

University of Central Florida. Faculty Center for Teaching and Learning; University of Central Florida. Division of Digital Learning; Teaching and Learning with AI Conference (2024 : Orlando, Fla.)

Location

Seminole A

Start Date

23-7-2024 10:15 AM

End Date

23-7-2024 10:45 AM

Publisher

University of Central Florida Libraries

Keywords:

Artificial intelligence; Marketing education; Higher education; Teaching methods; Educational technology

Subjects

Artificial intelligence--Study and teaching (Higher); Artificial intelligence--Educational applications; Marketing--Study and teaching (Higher); Education, Higher--Marketing; Teaching--Marketing

Description

AI is revolutionizing many industries, and educational institutions are no exception. Given that marketing is a primary component of higher education, it is most likely one that will need to be reviewed and updated in order to keep up with the ever-changing landscape of AI, not to mention the newly developed skillset corporations (the ones hiring our students) desire of marketing graduates. Universities have a responsibility to their students to adopt AI applications and ultimately shape the landscape of teaching and learning. This paper investigates the relationship between AI and marketing education at the undergraduate level. It seeks to address the growing demand for educators to utilize AI's capabilities and to understand its implications for teaching and learning.

Language

eng

Type

Presentation

Format

application/pdf

Rights Statement

All Rights Reserved

Audience

Faculty, Students, Educators, Administrators

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Jul 23rd, 10:15 AM Jul 23rd, 10:45 AM

An Examination of the Impact of Artificial Intelligence (AI) on Teaching and Learning in Marketing Education

Seminole A

AI is revolutionizing many industries, and educational institutions are no exception. Given that marketing is a primary component of higher education, it is most likely one that will need to be reviewed and updated in order to keep up with the ever-changing landscape of AI, not to mention the newly developed skillset corporations (the ones hiring our students) desire of marketing graduates. Universities have a responsibility to their students to adopt AI applications and ultimately shape the landscape of teaching and learning. This paper investigates the relationship between AI and marketing education at the undergraduate level. It seeks to address the growing demand for educators to utilize AI's capabilities and to understand its implications for teaching and learning.