Finding Self in Generative AI

Location

Seminole D

Start Date

23-7-2024 10:15 AM

End Date

23-7-2024 10:45 AM

Description

Learn how students in an intermediate graphic design class learned that their creative voice mattered as they created a brand using only generative AI prompts. The class found that when AI gave creative direction, only norms were presented: trends, current design ideas, and generalized design ideation. As students moved through the process, they found that there was no individuality, higher-order thinking, or new insights to their designs. This session describes how students figured out THEY were the secret sauce in design.

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Jul 23rd, 10:15 AM Jul 23rd, 10:45 AM

Finding Self in Generative AI

Seminole D

Learn how students in an intermediate graphic design class learned that their creative voice mattered as they created a brand using only generative AI prompts. The class found that when AI gave creative direction, only norms were presented: trends, current design ideas, and generalized design ideation. As students moved through the process, they found that there was no individuality, higher-order thinking, or new insights to their designs. This session describes how students figured out THEY were the secret sauce in design.